Welcome to NOVIRA & Co — Where Every Chapter Shines

Every name holds a story.

NOVIRA was born from the idea of weaving life’s moments into something golden. The word itself carries whispers of nova

 — a star bursting into brilliance

 — and vira — strength, spirit, and life.

Together, NOVIRA & Co became more than just a name; it became a vision: a place where magic, luxury, and meaning collide.

Because life isn’t a single tale. It’s a collection of chapters — some bold, some tender, some dripping in boujee magic.

NOVIRA & Co is here to honour them all.

From the Spiritual Bad Bitch edit that channels abundance and alignment, to Champagne & Forever, a luxe ode to weddings and golden unions, to the whimsical world of Little Dreamers Lab, where potion play turns into everyday magic for kids

— every NOVIRA & Co collection is a reflection of life’s milestones, moods, and memories. And because not every chapter looks the same, we’ve made sure there’s a little something for everyone.

Whether you’re celebrating birthdays, starting forever with your soulmate, indulging in some spiritual self-care, or sprinkling sensory magic into playtime — you’ll find treasures here that speak to your story.

We’ve even opened the doors to Blind Date Editions, our bookish surprise series, because some of the best chapters are the ones you never saw coming. And for seekers of guidance, Cassie Rose Tarot is here to help you step into alignment with clarity and intuition.

At the heart of NOVIRA & Co is one belief: every chapter deserves to shine.

We’re here for your vows and your visions, your potions and your pages, your kids’ messy play afternoons and your own boujee self-care rituals. This is more than a store — it’s a lifestyle. A little magical, a little luxe, unapologetically boujee. Welcome to your next chapter.